Bag-in-box is a type of packaging that is gaining popularity, but there are still some points to address in order to optimize its usability. A bag-in-box can be improved by considering the user, understanding the function of this container, and finding ways to align with the goals of the companies that choose to use it for their products.
How can the bag-in-box be improved?
The Bag-in-Box (BIB) consists of a flexible container packaged in a cardboard box. It is a convenient and popular way to package and distribute wine, juices, beverages, olive oil, milk, and other liquids. However, there are several ways in which a bag-in-box could be improved:
Faucet quality
The faucet used in the bag-in-box is crucial for proper pouring and preventing liquid oxidation. Improving the quality of the faucet by ensuring a constant and drip-free flow can make the pouring experience easier and more enjoyable.
Accessories like the HandsFree Tap can elevate the perception of packaging quality and enhance usability. This hands-free device fits any type of bag-in-box, improving the user experience by facilitating one-handed service without the need to press with fingers or perform any complicated maneuvers.
Design and ergonomics
Improving the design of the box and the flexible container can make it more visually appealing and easier to handle. An ergonomic design with handles or grips facilitates transportation and manipulation. Some companies create die-cut handles on the cardboard itself, on both sides, while others add a plastic strip on the top. Transport accessories for bag-in-box, such as a shoulder strap, are also becoming popular, turning it into a comfortable bag to carry anywhere.
Sustainable materials
Seeking more sustainable and environmentally friendly packaging materials can be a significant improvement. Using recyclable, biodegradable, or compostable materials for both the box and the inner flexible container would help reduce environmental impact. This consideration can be a priority for some consumer segments, who take this factor into account when making their purchasing decisions.
Wine preservation
Implementing technologies or features that help preserve the quality and freshness of wine for a longer time would be a valuable improvement. This could include improved sealing systems, such as automatic closure valves, to minimize air exposure and delay oxidation. These advancements are also highly valuable for other products marketed in bag-in-box format, such as cider, milk, or olive oil.
Additional information
Including additional information on the packaging, such as tasting notes, recommended pairings, or information about the winery or vineyard, could add value to the bag-in-box and provide consumers with a more enriching experience. A QR code can even allow users to download an eBook with tasting tips or pairing suggestions and redirect them to a landing page with promotions and giveaways.
These are just some suggestions that confirm that yes, bag-in-box can be improved, and there are already companies doing so. Continuous innovation and the development of new designs and features can lead to significant improvements in functionality, quality, and the consumer experience. These advancements extend beyond the packaging itself, its composition, and design, and also encompass a range of accessories such as holders, coolers, heaters, etc., which are increasingly growing as more companies incorporate this type of packaging into their product catalog.