Packaging Customization: Why, When, and How to Do It

Packaging Customization: Why, When, and How to Do It

Customizing a product’s packaging is a powerful tool for bringing you closer to your audience, making your brand more relevant, and promoting the values it represents. You can introduce changes to the bag in box to adapt to trends, seasonality, or the messages...
More sales = usability and customer experience

More sales = usability and customer experience

Do you know why usability and customer experience are two factors to take into account when offering a beverage or food product? If you want to find out and learn how this relates to packaging choice, keep reading.   Usability and customer experience define their...